[Author’s Note: The Amiibo craze has cooled, but Nintendo’s supply problems persist. They seem to have learned nothing from the shortages that plagued the first year of this product line, and scalpers’ pockets continue to swell. (And don’t get me started on the limited number of NES Classics they put out…]
Another wave of Nintendo’s Amiibo figures launched at the end of May, but if you walk into your local game store you might not see any confirmation of that. What stock was available was quickly decimated by savvy gamers and scalpers. (I had an opportunity to look for the Lucina figure about an hour after stores opened and there was hardly any new stock available, save the less popular options.)
If you’ve heard anything about these little plastic cash-sinks (on this blog, for instance) you should not be surprised. Nintendo’s supply has been laughable from the product line’s launch in November; every subsequent wave has been met with consumer frenzy; and opportunistic merchants have pillaged stores for eBay fodder. If you knew nothing about the figures and saw their display in a store, you might think Amiibo were only for the classic characters of the Super Mario franchise – not for lesser known characters appearing in Smash Bros, like the Animal Crossing Villager or Fire Emblem protagonists.
The situation is officially out of hand now.
After the frustrations of the first launch, it was easy to point fingers at Nintendo for under-stocking retailers, or at a port strike in the US for clogging up imports. The Big N was simply following its usual business practices, however. It’s been a long-standing tactic to keep supply low in order to drive demand higher – it’s Business 101 executed immaculately. It worked for the Super Nintendo, it worked for the Wii, and it’s worked incredibly well for Amiibos.
I was disappointed in Nintendo at the start too. To undersupply consoles, or even games, is one thing; they sell at a higher price at a one-time-per-household rate. The Amiibo, however, are a much cheaper collectible item. The dedicated collector wants to obtain at least one of each (the obsessive might get two, one to use and one to preserve); the casual gamer who hops on the bandwagon probably wants two or three of his favourite characters.
It seemed, back in November, like a pretty big blunder. One of the hottest figures was for Marth, a staple of the Smash Bros competitive scene for over a decade, and his figure remains unattainable. I will forever kick myself for not buying one at the Smash Bros for Wii U midnight launch – but that’s the rub. “That figure looks cool, but I don’t need it right now,” I told myself. “I’ll try out the Link figure, and if these things are fun maybe I’ll grab him later.” Silly me for assuming a company would supply its product sufficiently, right? I’ve got a small cluster of Disney Infinity figures and have never had a problem finding a specific one. As Disney Infinity 3.0 producer John Vignocchi recently said, when asked if his game would be affected by the Amiibo craze:
There is never an intention to create a shortage of any [Infinity] figures. It is irresponsible and rude to your hardcore fans. They don’t want to create frustration or the hunt. So they will be stocking the shelves well!
Now, however, it’s important to remember this was (mostly) a deliberate move by Big N. In a way, the current sky-high demand for the plastic statues is ideal for them. The masses clamour and scour stores weekly in hopes of finding that elusive piece for their collection. Once again Nintendo has smartly played the market – but it’s time to change strategies.
The Lunatics Run the Asylum
An Amiibo retails for $14 CDN. Ideally you should be able to walk into a store and pay $42 to pick up the Marth, Villager, and Wii Fit Trainer figures. Instead, look at the reality in this eBay listing:
Yup, these figures (called “the Holy Trinity” by some) as a lot go for nearly ten times the MSRP. If this seller paid retail price for them, he stands to make about $330 off the sale, by Canadian dollar standards.
And this is the problem with the ongoing Amiibo shortage. Demand is through the roof, certainly higher than even Nintendo’s most optimistic executive hoped, because of the artificial shortage – mission accomplished there. But now it’s not Nintendo making money off the product, it’s the legion of scalpers and hunters snapping up rare figures and exploiting others for insane profits.
Back in 1991, Nintendo could withhold Super Nintendos from retailers to ensure its subsequent shipments would be snapped up quickly without much interference from opportunists like this. The internet didn’t exist and scalpers could only prey upon people nearby. eBay and its ilk allow these sharks to exploit people all around the world nowadays.
Now, whenever someone sells a Marth figure for $100 or more, the bar is pushed a little bit higher. One shark sees another score that price and starts his auctions around the same price.
I’d wager that the vast majority of these opportunists aren’t even Nintendo fans, or at least have no interest in the actual application of the figures. So they score the figures at retail price and sell them back to dedicated fans or collectors for many times their investment – and now both fans and Nintendo are losing out. An incredible greed has accumulated around the entire Amiibo line, and it’s become little more than a cash-grab for opportunists.
Show Us Riispect
Nintendo truly needs to step up its production game now. The product is a great success in supply/demand terms, yes, but the company is no longer profiting from their own success. Those $330 profits aren’t coming back to them, or their retailers. Worst of all, there’s a wall of extortion between their dedicated consumers and their product. The Big N does itself and its customers a disservice. It’s past time to abandon the artificial shortages and get sufficient stock back on the shelves, or else scalpers will continue to exploit both supplier and consumer.
[Author’s Note: I consider myself an avid collector of many things – games, books, Pop figures, etc. – but I don’t exactly have the sort of budget that allows me to pay any asking price for the gems I seek. I shared my pragmatic approach in hopes that it might help others kickstart their own libraries. Prices are probably much different now, two years later, but the advice remains true.]
As the gaming industry develops its technology further to create increasingly realistic graphics and believable AI, the market for its antiquities of its past remains strong. Some games for long-retired platforms are as hotly desired as new releases. For some collectors, the 8-bit era has never gone out of vogue.
It can be a little daunting to enter these waters now. There are great sources hiding in plain sight while the most obvious suppliers – like eBay – can be treacherous to the uninitiated. But the payoff can be just as high for collectors.
Are you looking to start your very own museum of video game history in your living room? Or just looking to relive the treasures from your past sold in some garage sale years ago? Here are some tips for starting your retro video game collection.
Note: “Retro” can be a very misleading term. For the purposes of my blog, I use “retro” to refer to anything from previous generations or platforms, which may not be in production anymore, but the older the game/system, the more fitting the term. It’s a little weird to refer to PlayStation 3 as something retro, but it’s transitioning into this status right now.
1) Set priorities
There are countless options to pursue for your collection, and once you are out seeking items it can be overwhelming. So many games, so little time, so little money!
Your first priority should be setting your priorities. Ask yourself:
What platform or series do you most want to collect? Do you want to pull your PS2 out of that box in your closet, or get back the PlayStation you traded in at EB to buy the PS2? Do you own all the games in your favourite series? Start with the favourite system you still own, or the one you never owned.
What condition do you want your games in? The market for CIB (Complete In Box) games is particularly strong for older cartridge games from the start of the medium to the N64; many collectors are not content with just the game itself but want its box and manuals as well. Before you collect too much, you should decide how important the games’ physical condition is. Do you need all the physical trappings or do you just want the game itself? Do you care if your games don’t have the original jewelcase slips?
How much will I invest in this? In terms of time and money, that is. It can take some time to hunt down that cherished piece for your collection in the proper shape, and it may cost a pretty penny when you find it. It’s also easy to go on a spree when you find a store with a wealth of treasures. Limit yourself early.
What do I most want to actually play? For some, it’s enough to collect a library, but the point of games is to play them. The ones you have an urge to play should go to the top of your list.
To illustrate: Let’s say you love the 2D Metroid games but never played the Prime series, and your GameCube library is lacking. You decide to get Metroid Prime and Prime 2: Echoes for GameCube, and you won’t accept the cases if they aren’t original or have reproduced covers. Prime is naturally your top priority, since Echoes is its sequel, and you set aside a small amount of money to pick it up when you find it. Down the line, Echoes or even Prime 3: Corruption for Wii will come to the top of your list.
If you approach this with some clear intents, you may walk away empty-handed sometimes but you’ll have more cash to buy the things you want most later.
2) Find dedicated local stores and events
It benefits you and your community to find things locally. You don’t have to pay exorbitant shipping fees or wait for purchases to arrive, and shopkeepers in your neighbourhood can use your patronage. Online vendors make things easy, but approach them as Plan B – you’ll likely find better bargains the “old-fashioned” way.
In the age of social media, Facebook and Twitter can be great resources for finding these stores, and what can’t be found on Google? Look up “retro video games” (or use “vintage” instead) and you may be surprised at the options hiding within driving range.
Keep an eye out for big events as well, such as swap meets or game tournaments. These are great opportunities to connect with retailers. (Live in Ontario? Then check out the VGCC – they host a fantastic event in Waterloo twice a year, and their website has a directory of stores.)
Don’t underestimate the power of flea markets, thrift shops, garage sales, and sites like Kijiji and Craigslist, either. Many flea markets have dedicated game booths, and some people don’t know how valuable their kids’ forgotten consoles truly are. More people are flocking to online classifieds to get better resale deals than those EB/GameStop offer. All of these help other people in your physical community.
3) Shop around
One of the greatest pros and most frustrating cons of this pursuit is the fluctuation of prices. Some merchants sell popular games at increased prices to capitalize – not much you can do about the basic principle of supply vs demand. Others are more realistic.
This is where the internet is your friend. Start with price guides, or by seeing what the game you want goes for on eBay. Then check out those local shops you found nearby, or try Kijiji, and see how prices fluctuate or compare to the norm.
For example: I went to a familiar price guide and looked up Tomba!, a somewhat obscure cult hit on the original PlayStation and a piece I’d like to add to my collection. Here’s what the guide returned today:
The disc alone runs the gambit from $8 to $50; complete with jewel case and manual, it’s $54-65; and for an incredibly rare unopened-new copy, I’m looking at over $200. And this is all from online retailers, before factoring in shipping rates. When it comes to PlayStation, I just want a proper jewel case with the original manual and covers, and a functional disc – so I know $60 is a relatively fair medium. If I could find it nearby, $80 would perhaps be too much and $40 would be a steal.
You can also use what I refer to as the “Majora’s Mask Test.” Whenever I find a new retailer or visit a different booth at the VGCC’s big swap meet, I look for certain high-demand items – like The Legend of Zelda: Majora’s Mask on Nintendo 64. It’s a piece missing from my collection, so I’ve had my eye out for it for some time, and it’s one of the first items I seek in this situation. If a store has it at all, I’m impressed – and then the test truly begins. How much do they charge for a game like this, with a strong legacy and a high demand? Something in the ballpark of $50 (Canadian) is average, but most stores are closer to $70, if not $90. Meanwhile I once saw it for $30, and that store immediately earned my loyalty. (Side note: I passed on it that day and have kicked myself every time I’ve gone back since.)
I know my local retailers well enough to know that I can go to Retailer A in a flea market and have a decent chance of finding something rare like Majora’s Mask, but that they’ll also charge a higher price for it. I can go to Retailer B and have a smaller chance of finding it but a better chance at a lower price. Or I can try Retailer C in a neighbouring town that has average availability at average prices.
It can take some time to establish this familiarity with your local sources, but it pays off in the end – if you know where to go hunting, and if you know who will give you a better bang for your buck.
4) Use online retailers as a last resort, but be wary
You’ve had no luck finding that perfect copy of Tomba! nearby, and your fingers are itching to play it again. It may be time to resort to eBay or its ilk.
But caveat emptor – by now it’s no surprise that you may not be getting what you pay for online, and the prices stray toward the high end of the spectrum. Many online retailers are the worst sort of opportunists, and you are a faceless sucker to them.
There are many reasons not to overpay for something on sites like eBay; aside from the harm to your own wallet, you’re also feeding the trolls. This is a particular bad time for “scalpers” on eBay, with Nintendo’s under-produced hot items like Amiibos, the GameCube Adapter for Wii U, and the special editions of Majora’s Mask 3DS and the New 3DS itself. Online sharks have been snapping up preorders to resell on eBay at horribly gauged prices – sometimes triple the retail price. People want these collectables desperately and the scalpers are exploiting them horrendously.
Please, for the good of all gamers, DO NOT FEED THE TROLLS. If you buy that jerk’s Majora’s Mask Special Edition New 3DS for double the price or more, you are letting him win and encouraging him to continue. Retailers should not be letting people pick up preorders like this, but regardless, you’re “letting the terrorists win” if you buy from them. And after all, is it really worth $800, even $1000, for a $230 console?
5) Have patience!
This hobby/endeavour lives and dies by availability. It may take you a long time to find a copy of that gem you desire at a price you can handle. You may make the trek to your favourite game store only to find they don’t have anything near the top of your priority list. Be prepared to leave empty-handed.
Think in the long term. If you can’t find the items you want on your terms, just put the money you’re ready to fork out back into your wallet and wait for the proper opportunity. Some soccer mom will clean out her basement soon enough and trade an unknown gold mine in at your favourite store, or another gamer will decide to let go of that game you covet.
Consider trading as well. I know of some stores that would rather trade games than take your cash, and swapping item-for-item with other collectors can be the cheapest way to build your library. Just be absolutely certain that you’re not trading away something you’ll regret down the line, or getting swindled.
A few more tips for the road:
Prices can fluctuate. When Twitch Plays Pokemon took the internet by storm last spring, the price of every Game Boy and Game Boy Advance iteration of the main series jumped about $20 at stores near me. I recently hesitated on Final Fantasy Crystal Chronicles for GameCube at Retailer A for about $30, and now it’s inexplicably $100 there. Conversely, the HD Remasters/Remakes that are flooding the new retail market can help deflate the price of the original cartridges. Trends can disrupt prices temporarily or redefine a game’s worth for years to come.
Think of storage sooner rather than later. All those game cases and boxes can take up a lot of shelf space, but there are a wealth of ingenious ideas for displaying your collection. You’re doing yourself a favour if you get off to a good start on this early on, before you have a mountain to shuffle around.
Test your new games! The first thing you do when you bring a new game home is make sure it works as advertised. The best stores clean, test, and guarantee every item they sell, but it doesn’t hurt to verify the quality of your purchase and make sure it will work on your own system. Check the condition of the case and cartridge and ensure it will actually play, or else you’re the proud owner of a new paperweight.
Make lists of games you own & want to own. Maybe it’s just my traces of OCD, but I find it incredibly handy to have a list of my collection and a wishlist on my phone, in this case in a dedicated game collection app. I highly recommend it, if you care to fret over such a thing.
That’s all the advice I can impart for now. What are the gems of your game collection? Who are your favourite suppliers? What game would you give your life savings for? Let me know in the comments below! Good luck and game on!
[Author’s Note: This article was originally posted on the old version of this blog on January 11, 2015. The perspective is thus a little outdated, but a lot of my advice is still applicable!]
Since they launched alongside Super Smash Bros for Wii U back in November, Nintendo’s line of Amiibo figurines have been flying off store shelves as quickly as they can be stocked. (In fact, within three weeks 710, 000 units were sold, and for some retailers they’re outselling Skylanders figurines – an established, multiplatform series.) Dedicated collectors are shelling out crazy amounts of money for rare units like Marth or Little Mac, and the next wave of figures in February includes retailer-exclusive characters that sold out as soon as preorders opened.
It’s hard to refute that the Amiibo line is already a success for Nintendo, but are they nothing more than collectibles? What about their in-game use? Should you bother hunting down an army of plastic mascots? I’m here to walk you through it – ask yourself these questions:
1. Do you have the consoles and games that support them?
Currently only three Wii U games support Amiibo features – Super Smash Bros, Hyrule Warriors, and Mario Kart 8 – and of them only Smash utilizes the entire line in a real capacity. This number will quickly increase and include 3DS titles as well, but you’ll need to invest in either a portal for your old 3DS/3DSXL/2DS or a brand new New 3DS to that end.
2. Does the Amiibo-related content interest you?
In Smash, you can train an AI-controlled version of the character you’ve purchased to fight as your ally or your enemy. It’s a very comprehensive process, done right, and one of my favourite aspects of the game. By training and sparring against my quartet of plastic combatants, I think I’ve improved greatly as a Smash player (but still nowhere near the skill of tourney players). But what about the other games?
You can use Amiibos to get materials daily in Hyrule Warriors, especially with the four figures from the Zelda franchise (Link or Toon Link will unlock an exclusive weapon at first; Zelda and Shiek yield rarer materials). That’s the extent of it. If you’re collecting figures for other purposes and still playing Hyrule Warriors (for which I would not blame you – man, that game is deep), you’ll prosper, but I’d be surprised if anyone invested in a $14 figure just to get some materials in one game.
The Mii costumes you unlock by scanning an Amiibo into MK8 (once) are awesome tributes to the characters – but only a handful of figurines from prominent Nintendo-central franchises are included. All you really need is a friend who owns those particular figures to come by and tap them against your Wii U gamepad and you’ve achieved all you can with them.
3. Is there a character you like/use enough?
At launch, I grabbed Link because he’s one of my Smash mains and compatible with the three main titles so far. Samus followed a couple days later. Next was Pikachu, who is my wife’s favourite character, because I wanted to train an ally for her to help balance the scales when she obliges me and plays. And when I saw a local listing for a Little Mac figure, I snapped it up for rarity’s sake, and again, because I enjoy playing him. I’d love to do the same for Lucario, but chances are slim with its exclusivity.
All that said, I’m not interested in many of the figures – the Kongs, for example. I don’t use them in Smash, and the Donkey Kong franchise is one of my least favourite of Nintendo’s staples. (Don’t get me started on how much attention he steals from Samus.) There’s no incentive to get them in my case.
So ask yourself – are my mains in Smash Bros included in the Amiibo lineup? Do I yearn to race as a Mii version of myself wearing Captain Falcon’s trademark helmet? If you only use Bowser Jr and you’re not an obsessive-compulsive collector, Amiibos probably don’t have much to offer you right now.
4. Are the figures you want available?
This may be the biggest hurdle for many people: supply. There’s a reason Marth sold out quickly – his fan base, thanks to the tournament scene, is far bigger than the number of Marth Amiibos produced. Retailer-exclusive units like Rosalina and Lucario will be incredibly difficult to come by. You’ll have to rely on outlets like eBay to get the rare figures at this point – and please, for the love of the industry, do not oblige the scalpers and pay too much for these things. Frankly, as much as I like this new system, the figures are not worth much more than their retail cost, and scalpers are out of hand with all of Nintendo’s recent supply-and-demand shortcomings.
Allow me to illustrate. Below is the most expensive single item auction I could find on eBay for Marth at the time of this writing. By the Canadian prices, you could buy about 33 Amiibo figures for the same price as this single rare figure – and there are currently only 29 announced.
Mainstream, recognizable characters are readily available though, like Mario, Luigi, Link, Samus, Kirby, and so on. They may not be the top choice of tourney champions but they may be the characters who bear the most nostalgia for you.
If you answered yes to all four questions, I wish you luck in plucking your figure(s) of choice from the horde of rabid shoppers – and enjoy!